Major Crypto Sponsorships

The game is changing.

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Dear Friends,

This time three years ago, I was called an idiot for believing in the future of cryptocurrency. However, cryptocurrency branding is changing right before our eyes.

When you think of modern brand deals between a company and/or an athlete/celebrity, what brands do you think of?

You usually think of your famous brands like Nike, Gatorade, Coke, McDonalds, Mercedes-Benz, Rolex, Ralph Lauren and their competitors.

However, we are seeing a rush of Crypto/Blockchain companies making a rush at MAJOR endorsement deals of high profile celebrities. This is very important, because it means the mainstream adoption of cryptocurrency.

I am going to focus on the athletic endorsement deals.

(If you are a rookie, it is important to know that a crypto like Bitcoin cannot give endorsement deals. Bitcoin is decentralized meaning not one single person owns all of “bitcoin.” Confused? Think about the “central bank.” The USA Government owns the central bank. This is one reason why I love bitcoin, and why it brings people freedom.)


I will just list the names of some of the most famous celebs, who have inked deals with crypto companies or NFT companies.


  • Trevor Lawrence- The first pick of the 2021 NFL draft signed an endorsement deal with cryptocurrency investment app Blockfolio. He will only take this deal in bitcoin, ethereum, and doge.

  • Saquon Barkley- The star running back for the New York Giants announced that he will be taking all of his future endorsement money exclusively in Bitcoin through a partnership with Strike.

  • Tom Brady, Gisele Bundchen- The 7x SuperBowl Champ and his supermodel wife, will each take an undisclosed equity stake in crypto exchange platform FTX Trading Ltd.

  • Russell Okung, Sean Culkin- They will accept their entire 2021 NFL salary in bitcoin.


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What is your favorite crypto partnership? Please let me know in the comments!

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Stay Hungry, Stay Long,

Matt Allen